General Cheikh Wade delivers Keynote speech at UK-Senegal Trade and Investment event

On Thursday, 05 September 2024, the Senegalese Ambassador to the United Kingdom, His Excellency, General Cheikh Wade, addressed distinguished guests at the ‘Bridging Horizons: Enhancing UK-Senegal Trade and Investment Relations’ event in London. Organized by the Senegal UK Chamber of Commerce in collaboration with Addleshaw Goddard, the event provided a platform for key discussions on strengthening economic ties between the two nations.

In his keynote speech, the Ambassador highlighted the growing economic partnership between Senegal and the UK, emphasizing the immense opportunities for trade and investment. His Excellency spoke of Senegal’s strategic priorities in sectors such as energy, infrastructure, agriculture, and technology, underscoring the country’s commitment to fostering a favorable business environment for foreign investors. He encouraged UK businesses to explore the rich potential that Senegal offers, citing recent reforms aimed at enhancing ease of doing business and the new government’s ambitious plan under the Jub Jubal ak Jubanti.

Furthermore, the Ambassador reiterated the importance of collaboration in sustainable development initiatives, fully utilizing the Human Capital Senegal offers, which is positioning Senegal as a gateway to the broader West African market. His speech served as a call to action for both public and private sectors in the UK to strengthen ties with Senegal for mutual prosperity and win-win partnership.

The event, attended by key stakeholders from various industries, diplomatic corps, and government officials, marked another milestone in the deepening of bilateral relations between the two countries.